WHY and HOW to Choose a Niche for Your VA Business

Do you struggle with finding clients? Are you currently making the income you desire? Are the services you offer clearly defined? If you answered no to any of these the answer may be you need to choose a niche. The riches are in the niches What exactly is a niche? Simply put, a niche is … Read more

IPPY Book Awards

The Independent Publisher Book Awards (IPPY) Book Awards – Final entry deadline is February 23, 2019 The Pulitzer Prize and National Book Award are probably the most well known and prestigious, but other book awards exist specifically for self-published or small press books. Book awards can be tremendously valuable to the marketing efforts of the … Read more

Online Virtual Conferences — Learn and Network from Home

We are big believers in continuing education and attending professional conferences. It is  always good to get more training whenever available. Conferences offer opportunities to increase knowledge and expand your network of peers and potential customers. Conferences don’t have to mean travel—some of the best are available to you from the comfort of your own home. The following are two we highly recommend.

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Book Awards

This week we are revisiting a popular topic of a previous blog and we’ve included some additional information about upcoming awards and deadlines.

Book awards can be tremendously valuable to the marketing efforts of the winning books.

When a book wins an award, the result is free publicity for the author and usually additional book sales. The Pulitzer Prize and National Book Award are probably the most well-known and prestigious, but other book awards exist specifically for self-published or small press books.

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Competition vs. Collaboration

How do you feel when you meet someone who offers the same services you do? Are you excited to meet a peer, or do you view them as a competitor that you must beware of? Most people will feel either threatened or excited or possibly somewhere in between. Where you come down on this spectrum can be very telling about your general philosophy of business and life.

If you believe that there isn’t enough business to go around you will view other people who offer similar services as competitors. Every client they land is one that isn’t on your roster. You avoid sharing any information that might give a competitor ways to improve their offerings or make their work life easier. You hold your knowledge and your resources close to the vest.

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