I often talk to Virtual Assistants who are struggling to find clients. When starting a business one of the most pressing concerns is generating revenue. In an effort to fill their practice they try to be all things to all people. In many cases, after years of experience in administrative roles in the corporate world, they have many skills and experience that can be valuable to many different kinds of clients. Casting a wide net will surely yield the best results in finding clients – right? Actually, the answer is no.
When I first started my business as a Virtual Assistant I developed a list of things that I could do to help busy entrepreneurs. With over 25 years in a variety of different industries, the list was VERY long. I even created a brochure that listed them all! But what I found was that it only confused potential clients about how they might use my services. There is an old adage in the marketing world that says, “A confused mind says no.” I found that to be true and a disappointingly small percentage of the people I spoke to about using my services actually became clients.
I did manage to establish some ongoing client relationships and my business was underway. I pitched my services to many people in networking and in replying to requests for proposals through several VA groups. My rates were not very high (after all, I was desperate for clients) and when I spoke to potential clients I always felt like I had to compete on price. I found myself struggling to make a real profit in my business.