WHY and HOW to Choose a Niche for Your VA Business

Do you struggle with finding clients? Are you currently making the income you desire? Are the services you offer clearly defined? If you answered no to any of these the answer may be you need to choose a niche. The riches are in the niches What exactly is a niche? Simply put, a niche is … Read more

IPPY Book Awards

The Independent Publisher Book Awards (IPPY) Book Awards – Final entry deadline is February 23, 2019 The Pulitzer Prize and National Book Award are probably the most well known and prestigious, but other book awards exist specifically for self-published or small press books. Book awards can be tremendously valuable to the marketing efforts of the … Read more

Book Awards

This week we are revisiting a popular topic of a previous blog and we’ve included some additional information about upcoming awards and deadlines.

Book awards can be tremendously valuable to the marketing efforts of the winning books.

When a book wins an award, the result is free publicity for the author and usually additional book sales. The Pulitzer Prize and National Book Award are probably the most well-known and prestigious, but other book awards exist specifically for self-published or small press books.

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In the Spotlight: Candy Zulkosky

We like to occasionally feature some of the people who have completed the Professional Author and Speaker Training and Certification Programs. This week we’re shining the InstructionSmith spotlight on Candy Zulkosky.

Candy lives at the beach, on an island along the coast of North Carolina which is especially interesting considering she spent the first 30 or so years of her life living in the same small town tucked away in the mountains of Pennsylvania.

She ran away to sea for five years and taught computer classes to cruise ship passengers on the love boat! She lived for months at a time onboard Princess Cruise ships—and got paid to sail around the world. She notes this was arguably the best time of her life.

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In the Spotlight: Colleen Wietmarschen

Over the next few weeks, we are going to be featuring some of the people who have completed the Professional Author and Speaker Training and Certification Programs.

This week we’re shining the InstructionSmith spotlight on Colleen Wietmarschen.

Colleen was the first recipient of the Jan B. King Memorial Scholarship in 2015. The 2017 Scholarship is currently open for application. We have provided more information about the scholarship award program below.

Colleen is married to Steve, her husband of 33 years and has one son, Peter. Peter is the light of her life and now a partner in her business. She enjoys walking and doing Hydrofit water aerobics. In May she walked her second half marathon and completed a sprint triathlon when she turned 50.

Before starting her own business, 21 years ago, Colleen worked for attorneys where attention to detail was a necessity. She lists editing and proofreading among her passions, which came in handy when she owned a medical transcription company.

After being awarded the Jan B. King Memorial Scholarship, Colleen completed the Professional Author Assistant Course in October 2015.

Read moreIn the Spotlight: Colleen Wietmarschen